Saturday, 14 December 2013

Is Facebook Organic Reach Dead?

Have you noticed your Facebook organic reach is down recently? Are you finding that only a fraction of your fans seeing posts without the use of ads?
If you haven’t noticed your Facebook organic reach dropping like a lead balloon, you either haven’t been paying attention or are one of the lucky few that may have some more time. On the EducateInspireChange.Org Facebook page our organic reach has declined to less than 2%
Here are some excerpts taken directly from Facebook’s own words:

” Your brand can fully benefit from having fans when most of your ads show social context, which increases advertising effectiveness and efficiency.”
“We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.”
“We’re getting to a place where because more people are sharing more things, the best way to get your stuff seen if you’re a business is to pay for it.”
Translation: Screw you, pay for ads.
Whether or not you decide to continue with Facebook marketing or not, this revelation is bound to drastically change how many businesses approach social media marketing. Before you lose all hope, we’re going to show you what some experts and page admins are saying as well as a couple alternative options to pursue.

Businesses & Public Figures Begin Backlash

If you need any evidence that this concern is real, you don’t have to look far to find pages that are being rather vocal about the changes.

The Social Media Hat
Marketing Consultant · 1,297 Likes
Has Facebook Officially Jumped the Shark?
According to a report released by AdAge, Facebook has admitted to showing less and less of a business Page's posts to their fans and followers. Why? To encourage businesses to spend more money on promoted posts.
Facebook is forcing businesses to pay to play.
I've personally seen my post reach fall from a measly 8% down to a laughable 4%. Just 4% of the people who have actually liked my Page see my status updates. Oh, but Facebook is happy to take my money to supposedly allow more people to see those posts.
Anyone else have a problem with this?
When I can use Twitter and Google+ to reach more people and drive more conversation and engagement, why would I continue to use Facebook? Why would I pay Facebook for the "privilege?"
So Facebook won't see a dime from in 2014, and here's why:
What about you? Are you having success on Facebook? Are you willing to spend more next year to get your message heard?
Thanks, and have a great weekend!

No comments:

Post a Comment